Write an article for SEO and SEM that raises your Google placement every time
The Essentials:
* Specific Keywords and Phrases
* Post Article Title and Slug
* Topic
* Categorizing
* Tagging or Labeling
Specific Keywords and Phrases: To attract your ideal clients to your website/blog, you need to find out what “keywords” your clients are typing into the search engines (like Google) when they are searching for your service or product. In this article the Targeted Keyword & Phrase is “Perfect Article for SEO”. I am targeting customers looking for “what to write in their blogs” and “how to write a post/article to attract their Ideal Clients”.
Post Article Title and Slug: Your post/article title contains the targeted keywords & phrases in it’s exact format (with no variations) – your target market will be typing it into Google so it needs to be an exact match to the title of your post. The Slug is the title of your blog for business, as saved in your URL or permalink. This exactly matches the targeted keywords & phrases. The last thing you do is adapt your title to capture the interest of your target market. What determines whether your target market will read the article or not is sometimes a ‘catchy’ headline.
Topic: Distinctive formats for articles will draw in different types of readers and different information. Make sure to clearly state your opinion and position your self as an expert in the subject matter. Also share from the heart. Here is a list of article/post/content types. The key point to remember is to include your targeted keywords phrase – for this post “Perfect Article for SEO” in your post and call attention to the phrase in many different ways. Did you notice that the last set of targeted keywords links back to this article? This leverages any RSS feeds that republish your article.
Styles of Post/Articles:
* Reviews
* Top 10 Lists
* ‘How To Do…’
* Opinion Articles
* Resources
* Editorial Articles
* Positioning Articles
Classifing Your Articles: When you are blogging for SEO. Think of your website/blog categories like your ‘Table of Content’ for your site and that they mimic the sections of your newspaper. It is my recommendation that you have the same categories that most people would expect to find in a magazine or any periodical. “News”, “Business”, “Sports”, “Funnies”, “Lifestyle”, “Science”, “Global”, “Local”, etc. Your industry, brand and ideal clients should take the lead when personalizing the categories. In the eyes of the search engines, your categories give you long term authority.
Labeling: To emphasize what you think are the most important parts of your article tag or label it. The ‘target keywords phrases’ need to be included in the labels (tags), related keywords, website/blog theme and title.
To get an idea of the best blogs for SEO. My best recommendation is to look at the “Top 100 blogs on Technorati.com”. Watch for these elements in the posts and articles. Take notice of the styles of writing and they different article formats.
